In this article, we explore how to turn your archival content into short, engaging video stories that capture attention, spark emotion and build meaningful connections with alumni, donors and future students. From selecting the right content to matching formats for Instagram, LinkedIn, YouTube and beyond, discover practical tips to make your school or university’s history a powerful, shareable digital asset.

Inspired by Irfan Latif’s keynote at AMCIS 2025, this article explores why authenticity is now central to school marketing, and how to achieve it through real stories, digital archiving and community-powered storytelling.

Planning a 50th, 100th, or even 150th anniversary? This article is packed with creative and practical ideas to help you celebrate in ways that are meaningful, engaging, and built to last.

From digital archives and alumni storytelling to immersive virtual tours and legacy campaigns, discover how to turn your next big milestone into a celebration with lasting impact.

From Apple’s iPod revival to Ford’s tribute to the classic Mustang, leading brands are using nostalgia to spark emotional connections and drive engagement. By celebrating their history through storytelling, they engage audiences across generations.

Schools and universities can do the same, tapping into their heritage to deepen alumni relationships, boost fundraising, and create a stronger sense of community. This article explores standout brand campaigns and the lessons they offer for the education sector.