For many of today’s students, “careers education” still means a one-off talk or annual event, but in an ever-changing job market, that’s no longer enough. Pupils need continuous, relatable and embedded support to make informed decisions about their futures. This article explores why careers guidance should move beyond isolated events and become an integrated, reflective and digitally supported journey.

Today’s students expect content that’s personalised, engaging, and available whenever they need it, and careers education should be no exception.

This article explores how schools and universities can take inspiration from platforms like Netflix and Spotify to deliver on-demand, student-led careers advice through alumni stories, searchable archives, and digital tools.